The Product-Market Fit Playbook: Nail it Before You Scale It

A Strategic Session for Founders Building for Scalable Growth

Validate What Matters. Scale What Works. Build What Lasts.

You can’t afford to guess your way into growth. Whether you’re pre-seed, post-revenue, or in the thick of building MVPs, nailing product-market fit is the single most important milestone on your startup journey. Without it, marketing falls flat, customer churn creeps up, and investor meetings go nowhere.

That’s why we’re hosting The Product-Market Fit Playbook — a tactical, no-fluff event designed to help early-stage founders build smarter, test faster, and align their product with a market that’s ready to buy.

You’ll hear from startup advisors, growth-stage experts, and small business champions who’ve helped companies bridge the gap between good ideas and great businesses. Whether you’re pre-funding or preparing to scale, this event is your cheat code for building with intention and traction.

Event Details

Date & Time: February 12, 2026, 6 PM

Tickets: $99

Includes expert panel, networking, and post-event session access.

What You’ll Learn

Forget vague advice and theory — this session is built to give you actionable insight into:

What product-market fit actually looks like (and how to measure it)
How to test your way into traction — even before you launch
Why most startups fail to reach PMF and how to avoid the trap
When to scale and when to slow down
How to align your messaging, pricing, and product with real user needs
Founder case studies: from painful pivots to powerful wins
The mindset shift founders must make before scaling

Featured Speaker

VP at M&T Bank & Small Business Ambassador for Maryland

Jim Peterson

As a seasoned leader and ecosystem builder, Jim brings deep insight into what it takes to build a resilient business. He’s worked with hundreds of Maryland startups and small businesses and knows firsthand what separates those who struggle from those who scale. His insights will ground your PMF strategy in practical business fundamentals that too many founders overlook.